Websites, automations, dashboards, and internal tools

I build the systems small businesses wish they already had.

I help service and manufacturing companies replace messy software stacks with cleaner workflows that capture leads, move work forward, and give owners better visibility.

Selected work

Prosper Manufacturing

One operating system instead of three subscriptions.

Prosper had work spread across monday.com, a screen-printing warehouse system, and another project management layer. The result was duplicated data, extra training, and recurring software spend that did not match the way the team operated.

I replaced the stack with a custom workflow that covered order movement, production visibility, and project tracking in one place.

$12k+ monthly savings
3 tools replaced
1 cleaner source of truth

What I build

Practical systems for companies that need the work to move.

01

Lead capture that routes correctly

Landing pages, forms, booking flows, CRM intake, and email/SMS handoff that send the right information to the right place.

02

Internal tools and dashboards

Simple software for tracking jobs, customers, invoices, production steps, staff activity, and the numbers owners actually check.

03

Tool consolidation

Replacing bloated subscriptions with focused systems that fit the business instead of forcing the business to fit the software.

04

Client portals and reporting

Portals, project views, and reporting surfaces that keep clients and teams aligned without chasing status updates in email threads.

Luke Hoefs

How I work

I am not trying to sell you a giant transformation program.

I look at the places where your team loses time, money, or leads, then build the smallest useful system that fixes the real bottleneck. Sometimes that is a better website. Sometimes it is a CRM cleanup. Sometimes it is replacing three tools with one workflow your team can actually use.

You get direct communication, fast iteration, and practical judgment about what is worth building.

Process

A simple way to get from messy to usable.

01

Map the current mess

We identify where work enters, where it gets stuck, and which tools are creating friction.

02

Build the useful version

I ship the smallest complete system that solves the bottleneck and can be tested with real work.

03

Tighten it with the team

We adjust the flow around actual usage, then document what changed so the system stays understandable.

Start here

Tell me what you need fixed.

Send the messy version. The broken form, the bloated software stack, the spreadsheet everyone is scared to touch, or the workflow that keeps eating time.